Few shops in the world feel quite like Liberty London. Tucked into the corner of Great Marlborough Street and Regent Street in Soho, this famous department store has spent over a century blending Tudor-inspired architecture with a genuinely modern, design-led shopping experience. Whether someone is planning a first visit, hunting for a specific product line, or simply curious about the building’s past, this guide pulls together everything worth knowing about Liberty London in one place.
A Brief History of Liberty London
Liberty London was founded in 1875 by Arthur Lasenby Liberty, who opened his first small shop on Regent Street with only three staff members. His original idea was simple but bold: import ornaments, silks, and decorative objects from Japan and the Far East that weren’t yet available anywhere else in the city. That instinct for the unusual and the beautifully made became the foundation of everything Liberty is known for today.
The store quickly became a favourite of artists, designers, and thinkers connected to the Arts and Crafts and Art Nouveau movements, who were drawn to its rich fabrics and unconventional aesthetic. Over the decades, Liberty grew from a niche importer into one of London’s most recognisable department stores, all while staying rooted in its original obsession with craftsmanship and print design.
The Liberty Building and Its Tudor-Style Architecture
The building most people associate with Liberty London today wasn’t completed until 1924, nearly fifty years after the business began. Designed by architects Edwin T. Hall and his son Edwin S. Hall, the mock-Tudor structure was built using timber reclaimed from decommissioned Royal Navy ships, giving the interior its distinctive creaking floors, dark wood beams, and cosy, maze-like layout. Rather than one enormous open-plan floor like many department stores, Liberty is arranged as a series of smaller, intimate rooms across six floors — part of what makes wandering through it feel more like exploring a historic house than a typical shop.
What Liberty London Is Famous For
Ask most Londoners what Liberty London is famous for, and the answer usually comes down to a handful of things:
Liberty Fabric and Print Design
The Liberty print is arguably the brand’s most iconic export. The Liberty fabric collection — instantly recognisable florals and geometric patterns — has been used in fashion, homeware, and countless designer collaborations for well over a century, and remains a core part of the haberdashery department today.
Fashion and Designer Collaborations
Liberty stocks a carefully curated mix of British and international designers, spanning womenswear, menswear, and childrenswear. It’s also known for high-profile partnerships, including the much-loved adidas x Liberty London collections, which pair the brand’s signature florals with classic sportswear silhouettes. Shoppers specifically searching for adidas Liberty London or the adidas Liberty London Gazelle are usually after these limited-run, print-covered trainers, which tend to sell out quickly whenever a new drop lands.
Beauty, Jewellery, and Accessories
The in-store beauty hall carries a mix of niche and established names, while the Liberty London jewellery and accessories counters feature both independent designers and recognisable luxury labels. Liberty London shoes, meanwhile, span everything from directional designer footwear to more classic, everyday styles.
Gifting, Jellycat, and Seasonal Shopping
Liberty has become something of a destination for gifting, and its Liberty London Jellycat selection is a particular draw for anyone shopping for plush toys with a bit more character than the high street offers. The store also leans heavily into the festive season, with its Liberty London advent calendar — including the Liberty London advent calendar 2025 edition — regularly ranking among the most sought-after beauty advent calendars in the UK each year.
Visiting Liberty London: Address, Hours, and Getting There
For anyone planning a trip, the Liberty London address is:
Regent Street, London, W1B 5AH (the main entrance sits on Great Marlborough Street)
Current opening hours are:
- Monday to Saturday: 10am – 8pm
- Sunday: 12pm – 6pm (with browsing from around 11:30am)
The nearest station is Oxford Circus, just a short walk away, making it easy to combine a visit with the rest of Regent Street and Carnaby Street.
Shopping at Liberty London: Sales, Discounts, and Deals
Liberty runs seasonal sale periods across the year, and shoppers searching for a Liberty London sale will typically find reductions on fashion, homeware, and beauty during the traditional January and summer sale windows. It’s also worth checking for a Liberty London discount code or Liberty London promo code before checking out online, as the retailer occasionally offers percentage-off codes or free shipping promotions to newsletter subscribers and returning customers.
Working at Liberty London
For those interested in Liberty London jobs, the company regularly recruits across retail, buying, design, and head office roles, with vacancies posted on its official careers page. Given the store’s reputation, positions — particularly on the shop floor — tend to be competitive.
The Liberty London Logo and Brand Identity
The Liberty London logo is understated by design: a simple wordmark that leans on the reputation of the building and the prints rather than heavy branding. It’s a deliberate choice that reflects the store’s overall philosophy — the products and the architecture do the talking, not flashy logo placement.
Who Owns Liberty London?
Liberty is a privately held company. Following a series of ownership changes over the past two decades, the business is now majority-owned by a private equity-led group, with Glendower Capital holding the largest stake. Despite the ownership changes, Liberty has remained a distinctly British-run operation, continuing to trade under its original name from its original Soho address.
Is Liberty of London Closing Down?
No — Liberty London is not closing down. The store continues to trade as normal across its six floors on Regent Street. There has been some understandable confusion around this, largely because a handful of individual concessions inside the building have closed or changed over the years, including the long-running Oriental Carpet Department, which announced its own closure separately from the wider store. The department store itself, however, remains open and continues to operate as one of London’s flagship retail destinations.
Frequently Asked Questions
Where is Liberty London? Liberty London is located on Regent Street in Soho, in the West End of London, with its main entrance on Great Marlborough Street.
Where is Liberty in London exactly? It sits at the junction of Regent Street and Great Marlborough Street, within easy walking distance of Oxford Circus underground station.
What is Liberty London? Liberty London is a luxury department store known for its Tudor-revival building, its famous fabric prints, and a curated mix of fashion, beauty, homeware, and gifts.
How old is Liberty London? The business itself was founded in 1875, making it more than 150 years old.
How old is the Liberty London building? The current mock-Tudor building was completed in 1924, making it just over a century old.
When was Liberty London built? Construction of the building most visitors recognise today finished in 1924, though the company had traded from other premises on Regent Street since 1875.
How old is the Liberty building in London? Counting from its 1924 completion date, the building has stood for more than 100 years.
What is Liberty London famous for? Liberty London is best known for its Liberty print fabrics, its distinctive Tudor-style building, its designer collaborations (including with adidas), and its curated approach to fashion, beauty, and homeware.
Final Thoughts
Few retailers manage to hold onto their original character the way Liberty London has. More than 150 years after Arthur Lasenby Liberty opened his first small shop, the store still trades on the same instincts that made it famous: distinctive prints, careful curation, and a building that feels like nowhere else on Regent Street. Whether the goal is tracking down the next adidas x Liberty London drop, picking up fabric for a sewing project, or simply taking in the architecture, Liberty remains one of London’s most rewarding department stores to visit.
Also Read: Understanding the World of Design and Elegance: A Deep Dive into luxuryinteriored.org
